Keyword analysis, also known as keyword research, is the process of uncovering which keyword phrases your business will likely use in order to be found by search engines, such as Google, Bing, and Yahoo. Search engines, on a regular basis, crawl your website for fresh content by sorting your web pages in a massive database. This sorting is based upon relevant content, code structure and website health.
At Politika, we will analyze your industry and your top competitors to find the best keywords to use for your website, social network pages, and online advertisements. We then apply the top producing keywords throughout your web pages. Keywords and SEO (search engine optimization) are intertwined when it comes to running a successful social network marketing campaign.
Keywords are the foundation for all your online marketing efforts, so developing a list of keywords is one of the most important steps in any SEO effort. It is paramount to make an investment to ensure your keywords are highly relevant to your particular industry and searchable by audiences.