Public relations is the process by which you interact with your community to make your company more visible. This includes attending public meetings, managing your company’s reputation, and providing support to non-profit organizations within your community. Politika will design a comprehensive public relations plan to help your company become more visible within your community, making it easier for you to convert that visibility into sales.
Representations at Meetings
A good public relations strategy includes being present at community meetings. Unfortunately, most business owners are too busy working their businesses to attend these meetings. Politika will represent you at public hearings, local trade shows, civic meetings, government meetings, and business-to-business events so that your company can be present even if you aren’t.
As business owners, we all have preferred charities to which we donate. From little league sponsorships to placing ads in journals, we are often bombarded with requests for support. Small business owners are notoriously generous, often finding themselves writing at least 3 checks per month to support local non-profits. Donating to local charitable groups is essential to any public relations strategy. Unfortunately, these donations can consume a large portion of your marketing budget if not controlled. Politika will help you devise a comprehensive charitable donation strategy so that your company can support your preferred organizations in a concise and focused manner that benefits you and the group you are helping.
Reviews and Testimonials
A good reputation and positive word of mouth are priceless marketing tools – best of all, they won’t cost you anything other than time.
When residents and fellow business owners have a favorable opinion about your company, they are likelier to seek you out when they need your services. Politika will help you devise a plan to obtain positive reviews and testimonials to be used on your website, social media pages, and proposals so that potential clients can hear what other people are saying about you.
In short, We will get people talking about you!