Auto Body Shop

Client Goal : 

Our auto body shop client approached Politika with the goal to bolster its online presence and increase its customer base from resources other than insurance companies. 

Marketing Plan : 

Politika created a comprehensive marketing plan which involved web development, social media management/marketing, digital insertion ads, email marketing, radio ad placement, television ad placement, blog writing and public relations. TVA delivered these services using digital radio websites/apps like IHeartRadio, and social media platforms such as Facebook, Instagram and LinkedIn. Constant Contact allowed Politika team to send custom emails and all efforts were tracked with reporting software. Politika has created a social media presence for the auto body shop on multiple platforms (Facebook, Instagram, LinkedIn). Politika also scripted, recorded and placed television commercials, radio spots and YouTube series’. 

Results: 

Before contracting Politika, the auto body shop had purchased 6,000 “Fake Followers” on Facebook, which negatively impacted the page’s reach and engagement. In 2016, Facebook built algorithms to find and remove Fake Facebook Pages from the platform, allowing Politika to rebuild the auto body shop’s audience with potential customers in the target area. Today, the shop has more than 10,000 likes and reaches over 25,000 people on a monthly basis. Since March of 2017, the auto body shop’s Facebook Page has reached 1.77 million people and accumulated 26,372 engagements (Reactions, Comments and Shares). 

Politika has brought the auto body shop’s YouTube Channel over 777,000 minutes of watch time and 1000 subscribers. Videos such as Donna and Vito S1 EP3, a spoof series created by Politika team for YouTube and television, has accumulated more than 405,000 views. How-To/Informational videos like “How to clean, polish and wax your car,” have accumulated over 261,000 views. 

Political Candidate

Client Goal : 

A candidate for Mayor of New York City approached Politika with the goal to build a social media presence, raise campaign funds and garner name recognition across New York City. 

Marketing Plan :

Politika’s digital plan for this political candidate consisted of content curation, email marketing, social media management on Facebook and Instagram, and digital fundraising with politically-focused fundraising software. TVA ran over 400 Facebook and Instagram ads with various objectives (Video Views, Branding, Reach, Website Conversions, Page Likes, Donations and Engagement).

Results : 

When the political candidate contracted Politika, her Facebook page had 1,045 followers. In three months, Politika team raised $83,000 with a budget of $60,000. New York City’s Matching Funds Program provided the candidate with $6 for every $1 that was raised on the campaign. Therefore, the $83,000 raised by Politika led to a total of $498,000 in the campaign bank account. In addition to raising money, these ads reached 2,547,949 potential voters. Today, the client has has over 42,000 followers on Facebook and reaches over 200,000 people each month.

In addition to Facebook and Instagram marketing, Politika ran email marketing campaigns, and wrote scripts for social media and television commercials. TVA custom emails had a 27% open rate (roughly 5% higher than the industry average) and brought in $117,800 in donations.

Auto Sales & Leasing

Client Goal : 

The auto sales & leasing client approached Politika to generate leads for its newly built online car-buying platform.

Marketing Plan : 

Politika created a landing page on client’s website which captured information about visitors and tracked their path to the platform. TVA engaged in research to learn about consumer behavior and the most popular vehicles in the target areas (Miami and New York). Next, Politika launched an extensive Facebook and Instagram advertising campaign. We built and tested audiences of people who were in the market for an automobile and likely to try this new and efficient method of car-buying. Finally, Politika ran A/B tests to determine which Facebook demographics and ad creatives generated the most amount of leads at the lowest cost. TVA staff was in constant contact with the client in an effort to learn more about the quality of each lead. As the campaign progressed, small improvements were made to the audiences and ad creatives, resulting in higher-quality leads and a cheaper cost per lead.

Results: 

With a budget of $5,000, we reached 97,243 people, received 264,670 impressions and generated 110 leads. 

Business Association

Client Goal : 

The business association approached Politika with a goal to spread awareness about the struggles of local landlords and the impact that a recently proposed law could have on their lives, the lives of their tenants and the success of small businesses in the area. 

Marketing Plan : 

Politika utilized a series of high-quality videos to run a comprehensive digital marketing campaign. TVA built out the business association’s YouTube channel and designed banner ads for each video. We then used A.I predictive modeling engine and browsing data to target landlords, tenants, business owners and elected officials across thousands of websites, apps and private publisher placements. Using Facebook demographics, proprietary Von Agency Data, and the client’s existing data, we built and tested various audiences in an effort to reduce the cost per video-view and spread the client’s message on Instagram and Facebook. 

Results: 

Within a three month time period, Politika achieved the following:

Social Media

• TVA reached 1.39 Million people via paid ads and 34k Organically
• TVA ads received 4,216 Engagements (Likes , Shares or comments)
• TVA received 4,669 reactions to our social media ads
• TVA received 16k unique clicks on our social media ads
• TVA achieved a frequency of 2.42 deliveries per person     
• TVA obtained a 1.17 click-through rate  (The industry average is .34)
• TVA video ads were watched in completion by 213k people 
• TVA obtained 925 paid and 170 Organic new fans on the client’s Facebook page
• TVA obtained 461k Paid Video Views and 12k Organic Video Views

YouTube

• TVA ads received 359,190 Video Impressions 
• TVA obtained an average click-through rate of .51 (The industry average is .34)
• TVA ads resulted in 1,351 clicks               

Government Agency

Client Goal : 

The government agency was seeking a firm to create the annual progress report for its Municipal Separate Storm Sewer System (MS4) Permit.

Deliverable : 

Politika was hired as a WBE subcontractor to the engineer on the project. We were tasked with designing the annual progress report for the Municipal Separate Storm Sewer System (MS4) Permit which was issued by the government agency in August 2015.

In our role, TVA was tasked with translating information about the progress of MS4 into a report that was visually appealing and easily understood by the public. The report was created for digital display as well as print.

What was unique about the contract was the fact that TVA had less than 6 weeks to achieve a final product because the person who had created the earlier report was unable to complete the task.  We were required to sift through technical information provided by the agency and engineer to create graphics, organize verbiage and obtain approvals for the design and content from 4 different people. 

Results: 

The report was completed on time and was produced in both print and digital form. https://www1.nyc.gov/assets/dep/downloads/pdf/water/stormwater/ms4/ms4-progress-report-2017.pdf                                               

Concert Promotion

Client Goal : 

The promoter approached Politika with the goal to expand their digital marketing efforts to increase ticket sales for upcoming concerts.

Marketing Plan : 

Facebook and Instagram were the main platforms used to execute this goal. Politika worked with the client and TicketMaster representatives to install tracking pixels on the TicketMaster Event Pages for each concert. These pixels allowed TVA team to run dozens of tests and put the bulk of the marketing budget on those that cost the least and led to the largest “Website Purchases Conversion Value.” 

Results : 

Politika built intricate Facebook/Instagram audiences from groups of engaged users, lists of past purchasers and combinations of  behavioral targeting, to deliver custom ads and ultimately, drive ticket sales. The creative team worked with social media managers to curate videos, graphics and copy in multiple languages and run dozens of tests to determine the most cost-effective audiences. 

Politika was given a budget of $2,500 to promote a Valentine’s Day Concert in Washington, featuring Latino artist, Victor Manuelle. TVA ads reached 45,928 people in a 50-mile radius of the venue, and accumulated 254,563 impressions. These ads also led to $10,176 in trackable ticket sales (purchases made by users after viewing the ad on a different computer or web-browser are not always accounted for). 

In an effort to promote another Latino concert in Atlantic City, Politika was given a budget of $4,000. TTVA spent $3,408 to reach 107,437 unique users, and  accumulate 390,760 impressions. TVA ads also led to $29,610 in trackable ticket sales.