Tik Tok Performance Improvement Tips:
Ever since its debut in September 2016, Tik Tok has emerged as one of the fastest growing social media platforms available. Younger individuals in particular, such as members of Gen Z and Millenials have really helped to popularize the platform, creating viral trends and dances that have reached across the globe. The viral nature of Tik Tok is part of what is so enticing about it to begin with; the idea of being able to record a message or participate in a trend and have your voice heard by millions of people from all different walks of life can be a very attractive prospect. However, performing well on Tik Tok is about more than simply just recording your video and posting it to the masses. There are several ways that individuals who are seeking to reach the widest audience possible can set themselves up to do well on the platform. While these tools can be useful for anybody seeking to find popularity on Tik Tok, they can be especially useful for marketers, whose ultimate goal is to reach a vast audience to effectively spread their message.
One of the best things you can do to ensure that a large audience sees your post is to utilize hashtags. Hashtags have become a staple of many different social media platforms, and Tik Tok is no exception. In particular, make sure to take advantage of hashtags having to do with the “For You” page (#ForYouPage, #ForYou, #FYP), which is the customized video feeds that Tik Tok curates for you when you first open the platform. Using these hashtags increases your likelihood of appearing on the “For You” page of other people when they utilize Tik Tok. Another crucial tip would be to record your videos vertically. Tik Tok is a platform in which the video display is vertical, so recording your videos in this format will make them more visually appealing to the audience. Prospective Tik Tokers should also be mindful not to focus solely on likes. There are many metrics and analytics that a video’s success can be examined through. While likes are important they are not the be all and end all when it comes to determining how successful a video is going to be. Those seeking to find success on the platform should also make sure that they have recent uploads from their accounts. Videos that appear on the “For You” page are typically pulled from the last 90 days of uploads, so having recent uploads on your account will help increase the likelihood that people will discover your account. Finally, and maybe the most important tip of all would be to keep viewers engaged. If the people watching enjoy your content and keep going back to your page, your viewership will increase as Tik Tok will take that as a sign that people enjoy your content. Therefore, it is important that your posts grab the attention of the viewer right away so that they keep coming back for more.
Tik Tok is still very young as far as social media platforms go. There is no doubt that over time it will continue to evolve and adapt to meet the needs of those who are utilizing it. As it currently stands, the tips and tools listed above can help marketers and potential future viral video stars increase their reach on the platform and cast the widest net possible to spread your message more effectively.