As in life so goes social media, timing is everything. Analyze your businesses social media pages to learn when your audience is most active and then plan your posting schedule around your audience not your convenience. Knowing the best time to make a post is as important as the content that is in it. There are many analysis tools that can help you make this decision like; Google Analytic , Facebook Incites and a myriad of others. It is your objective to get the most eyes as possible to see your content , time it right and you will.